This entry was posted on Tuesday, December 11th, 2007 at 1:33 pm and is filed under Client News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Craving Chocolate Mini-site
When you have a business as diverse as Mind Training, with so many different disciplines it can be hard to get a message out that gets noticed about specifics. That’s where mini-sites come in. They’re optimised for one particular aspect of your business and should - once listed - funnel people taht find the site on to your main site.
One such example is Craving Chocolate. Charlie Forester of Mind Training asked us to create a singe page advertisement centering on chocolate cravings and why it’s useless to resist them. Instead one should tackle their cravings using Mind Trainings proven techniques that have worked with other addictive behaviours, such as smoking.
Visuals were obviously very important and we managed to find a stock photo of a lovely big chunk of chocolate on a white background. Mmmmmmm….chocolate….
…Then it was simply a case of choosing some complimentary (fairly primary) colours for the text and putting it all together. Ultimately, the site needed to be simple with just some keyword rich text.
If the site is a success, we will produce other mini-sites for problems such as smoking, drug and alcohol addiction, etc.
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